McGann Media

McGann Media is a media strategy, planning and buying agency in Columbus. It works out where a client's advertising should run and buys the media, combining digital marketing, its main focus, with traditional channels such as television, radio, outdoor and print. It works directly with brands and also with other agencies as their media partner.

The team's background is in selling television, outdoor, digital and print advertising and in brand marketing. Each engagement starts with the client's goals, benchmarks and performance indicators; the agency then builds a media plan around them, monitors and adjusts campaigns while they run, and reports on results. One recent campaign combined linear television, local radio and streaming television. Staff also support community causes, especially animal welfare.